AUTHOREA
Log in
Sign Up
Browse Preprints
LOG IN
SIGN UP
You need to sign in or sign up before continuing.
dismiss
Joaquin Sanchez
Marketing Professor
Spain
Member of:
Complutense University of Madrid
Public Documents
1
October 23, 2024
Disentangling the Dynamics of Brand Awareness: Sources and Effects on Brand Equity an...
Joaquin Sanchez, Joaquín Sánchez, Teresa Pintado, et al.