https://journals.e-palli.com/home/index.php/ajet/article/view/3212/1687This article discusses the use of classification of web visitors and determination of branding quality using AI to redesign digital marketing. AI in its various forms, such as machine learning, natural language processing, and computer vision, helps businesses to better understand their users’ behavior, better understand the context of supplied content, and improve user experience. The application of AI in the management of websites offers features such as Real-time monitoring, automated content tuning, and Analytics for predictions. Automated tools can analyze who is visiting the site, what kind of work they are doing in terms of SEO, and how to assist with creating high-quality content. Also, AI helps with mass and targeted promotions like recommended products and services, variable rates of prices, etc. AI can help unlock significant benefits for businesses, across the board and lead to enhanced engagement in the digital space and thus gives a competitive advantage in the market. The article also discusses investment in training and education for consumers to ensure them remain relevant with emerging technologies in AI and the market. By way of illustration and analysis, the article clearly outlines how the incorporation of AI in organizational functions can bring about operational efficiencies and cost savings, as well as result in remarkable improvements in branding and marketing strategies. The article was first completed in 2021 and later I have modified the article with latest updates till date 2024.  https://www.researchgate.net/publication/383177336_Website_Visitor_Analysis_Branding_Quality_Measurement_Using_Artificial_Intelligence
Second Version on A Centralized Approach to Reducing Burnouts in the IT industry Using Work Pattern Monitoring Using Artificial Intelligence using MongoDB Atlas and Pythonhttps://www.researchgate.net/publication/381879374_Second_Version_on_A_Centralized_Approach_to_Reducing_Burnouts_in_the_IT_industry_Using_Work_Pattern_Monitoring_Using_Artificial_Intelligence_using_MongoDB_Atlas_and_PythonApril 2021DOI: 10.13140/RG.2.2.12232.74249https://rgdoi.net/10.13140/RG.2.2.12232.74249 Chanthati, Sasibhushan Rao. (2021). Second Version on A Centralized Approach to Reducing Burnouts in the IT industry Using Work Pattern Monitoring Using Artificial Intelligence using MongoDB Atlas and Python. 10.13140/RG.2.2.12232.74249. Industry burnout is interlinked with cultural, individual, physical, or emotional exhaustion, and social factors, the resolution of which requires the technology-driven trends in the workplace and the technologies such as work pattern monitoring and Artificial Intelligence that can deal with large amounts of data. Industries face a gigantic problem i.e., employee burnout which can charge a firm loss in numerous hours and thousands of dollars every year. The more advanced companies use work pattern monitoring using Artificial Intelligence to make their employees work more professionally. In this research my attempts to understand the development and leadership, on the effects of work pattern monitoring using Artificial Intelligence technology on information technology organizations (Sasibhushan Rao Chanthati, 2022). In this updated second version, the data of the employees will be stored on a cloud server with governance & compliances. The study discussed the development of methods which are configured as two different system interfaces, which are of minimum valuable product (MVP) and the results obtained from the two approaches. The system will provide work pattern monitoring via the ‘Real-Time Database – MongoDB Atlas’ which will synchronize the employee burnout data to improve the employee experience. This research also illustrates the advantages and disadvantages of the proposed solutions. “Burnout Detection Mechanism” that will help Industry management and Human Resource Management to manage the emotional state of the employees, understanding their real state. The study conducted a self-survey, and the outputs of the surveys are explained in this paper. The sample data we are using is mainly focused on information technology employment perception. https://scholar.google.com/citations?view_op=view_citation&hl=en&user=t6JwIkoAAAAJ&citation_for_view=t6JwIkoAAAAJ:_FxGoFyzp5QC&gmla=AETOMgFnWqgvCSaJPZ5dvcz6rBRTF88XAvCJSomyBsmMlXdq338DJRDh6Cm6wuiph8d6n4Sj8LLEOPZUL8IAEbmR