Even low-cost retail advisors like Charles Schwab, Fidelity, and Vanguard are not immune to pressure from the yet lower cost robo-advisors. Change is happening so fast that disruptors are now potentially being disrupted. In a tepid global economy, money holders worry more about minimizing costs, taxes, and fees, rather than unpredictable top-line returns. Schwab is looking to take market share from traditional wealth managers and full service brokers, while Wealthfront works on snaring Merrill Lynch clients. Meanwhile, Alibaba and other social media giants are busy working to capture Schwab’s business. (See Picture 1). As of June 2015, Alibaba had amassed over $115 billion in assets under management in just two years.