An even more radical, but common sense idea is to create business models that better align incentives of the money manager with the incentives of the investors. A rare example of such a business model, in an industry where money managers get paid billions even when investors lose money, is Adage Capital. This $23 billion hedge fund pioneered the approach of being paid only for alpha generation, i.e., Adage receives performance fees when they outperform the benchmark, and return money to investors when they miss the mark.