Charge minimum fees and expenses.  Recent Money Manager underperformance, the low growth economic environment, and underfunded pension funds all force Money Holders to pay more attention to fees.  Vanguard is the role model and king of the low expense Money Manager industry, both because of their focus on indices which require minimal research, and their highly unusual status as a Money Manager which is owned by its own funds.  ETFs (BlackRock iShares) are another way to dramatically lower expenses.  Discount brokers like Charles Schwab and TD Ameritrade were disruptive in their day to full service brokers; many believe robo-advisors are the modern equivalent.