Investors look for money managers with ability to make sense of the cacophony of information and disparate investment advice. Further, they need highly customized and often personalized help to shape their investment strategy, sorting signal from the noise. The high importance money holders place on customer service, therefore, calls into question the viability of technology-only investment platforms and the black box hedge fund model of “give me your money and wait for your annual report.” In the institutional space, Bridgewater has a “bend-over-backwards-for-clients” internal culture. Bridgewater offers both large, highly skilled client service teams and a proprietary analytics team. The client service teams are staffed with professionals capable for being portfolio managers in their own right, while the analytics research is provided to clients at no extra charge. In the retail space, in addition to expertise, investors value empathy in their financial advisors: “An empathetic financial advisor is one who truly listens to clients, ensuring they feel understood and who demonstrate that they care.”  Joseph Reilly Jr., a private wealth advisor in Greenwich, Connecticut, says that advising people about money is being “part financial expert, part shrink, part friend and confidant, and part entertainer.”