Many investors put money into equity crowdfunding sites (AngelList, CircleUp, FundersClub, OurCrowd, SeedInvest, etc.) and product crowdfunding sites (Indiegogo) because of the excitement and ego gratification of investing in a small, unknown, exciting startup company. The same is true for individual angel investments made by retired business people who enjoy continued engagement and the energy of small start ups. The hope of a financial payout is not the only motivator for these angels who also invest their personal time and experience. One such angel shared that he invests in all the startups his buddies put money into, because he does not want to be the only one left out at the local bar who is not toasting to the one startup they invested in with a 20X return.