Abstract

For the last ten (10) years, there has been a significant shift toward the acceptance of Muslim practices worldwide. For instance, Islamic banking started initially in Muslim-majority countries and has now spread to other parts of the world; the same goes for the concept of halal tourism. Although this concept is compulsory for Muslims, it slowly garnered attention from non-Muslim majority countries such as European countries. Using bibliometric analysis, the researchers discovered the first publication about halal tourism was recorded in 2011. On the other hand, Indonesia was the leading country in terms of halal tourism research publications. Developed countries that are non-Muslim majority that are keen on halal tourism research are from the European Union (EU). Sustainability, MDPI, a publisher based in Switzerland was the leading journal in terms of halal tourism research, while Heesup Han was the leading author. Qualitative methods and PLS-SEM were mostly used for the statistical method in halal tourism research papers. Using the VOS Viewer software application, the researchers discovered that there are four (4) key theme occurrences in published halal tourism research. Limitations faced and further suggestions for future research are also included in this paper.