Eldho Babu is a Research Scholar in the PG and Research Department of Commerce, Loyola College (Autonomous), Chennai. Previously, he worked as an Assistant Professor in the PG and Research Department of Commerce, Sacred Heart College (Autonomous), Kochi, and as an Audit Associate at Ernst and Young. He is a reviewer for journals like the Journal of Retailing and Consumer Services, Journal of Promotion Management, and Journal of Global Entrepreneurship Research.
