Television broadcasting has undergone a profound transformation in the
digital age with the advent of the internet, streaming services, and
social media. This review paper explores the evolving landscape of
television broadcasting, examining its challenges and opportunities in
the digital era. Through a comprehensive analysis of relevant
literature, this paper highlights the impact of digitalization on
traditional broadcasting, the rise of online streaming platforms,
changing viewer preferences, and the role of social media in reshaping
the television industry. It evaluates the potential for synergy between
traditional television and digital technologies and discusses the
implications of these changes on content production, distribution, and
consumption. This paper provides insights into strategies for leveraging
its power and adapting to the evolving media landscape.