Does scientific interest in the nature impacts of food align with
consumer information-seeking behavior?
Abstract
Global food supply has substantial impacts on nature including
environmental degradation from chemicals, carbon emissions and
biodiversity loss through agricultural land conversion. Over the past
decade, public demand for information on sustainable consumption choices
has increased. Meanwhile, development and expansion of the life cycle
assessment literature has improved scientific evidence on supply-chain
impacts on the environment. However, data gaps and biases lead to
uncertainty and undermine development of effective impact mitigation
actions or behavior-change policies. This study evaluates whether
scientific research into the nature-related impacts of agri-food systems
aligns with the needs of the public, as indicated by patterns of
information seeking. We compare the relative volume of public Google
queries to scientific articles related to agri-food systems and three
major impacts: chemical pollution, greenhouse gas emissions or
biodiversity loss. We discover that biodiversity is systematically
overlooked in scientific studies on agri-food system impacts in favor of
research on emissions. In contrast, the relative volumes of public
queries on agri-food systems and biodiversity equal those for emissions
impacts at global and Australian scales. Public interest in biodiversity
impacts of agri-food systems increased significantly between 2009 and
2020, despite no significant change in the relative volume of
biodiversity-focused scientific articles. Both public and scientific
attention on chemical impacts declined significantly over this time
period. We recommend strategic investment into the biodiversity impacts
of agri-food systems to build a knowledge base that allows the public to
learn about the impacts of their choices and be inspired to change to
more sustainable behaviors.