Physical processes involved in the ascent of naturally seeped oil from the seafloor and its persistence as a slick are considered. Simplified, physics-based models are developed, drawing in part from the extensive literature concerned with anthropogenic releases of oil at sea. The first model calculates the ascent of oil droplets or oil-coated gas bubbles as they ascend to the sea surface from the seep source. The second model calculates slick longevity as a function of the effect of wind-driven breaking waves. Both models have simplified inputs and algorithms making them suitable for Monte Carlo-type analysis. Using the oil ascent model, we find that slicks from shallower seeps are offset farther relative to their water depth than those from deeper sources. The slick longevity model reveals four growth modes for seepage slicks: persistent (low wind speeds), ephemeral (high wind speeds), reset (all slicks are cleared from an area by high wind speeds), and aging (slick growth after a reset). A year’s worth of modeled winds from the Gulf of Mexico indicate average slick ages of ~ 12 hours. Taking account of the expected oil release duration implied by slick recurrences yields average slick longevities for high recurrence seeps of ~6.5 hours and ~ 5 hours for low recurrence seeps. Seep flux estimates that include the length of individual slicks and the constraints of local currents and wind implicitly take into account the impact of wind-speed history. Those that assume a slick age should be re-evaluated in light of the current findings.