Conclusion
The delivery of video-based educational content offers an extraordinary opportunity to understand the educational benefit delivered to our patients and families. Modern video streaming platforms, such as YouTube, can provide detailed reports of viewers’ engagement to assist creators in understanding how often their video is viewed and for how long. These data give us valuable insights not just for the whole population, but if the content is available in multiple languages, we can begin to understand its impact on individual demographic subgroups.
While not providing answers as to why our videos perform as they do, the data collected gives us a framework for understanding what their current performance is today. These data, captured over time, will support our quality improvement activities, allowing us to see how changes to our delivery system or video content affect our performance metrics.
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