Conclusion
The delivery of video-based educational content offers an extraordinary
opportunity to understand the educational benefit delivered to our
patients and families. Modern video streaming platforms, such as
YouTube, can provide detailed reports of viewers’ engagement to assist
creators in understanding how often their video is viewed and for how
long. These data give us valuable insights not just for the whole
population, but if the content is available in multiple languages, we
can begin to understand its impact on individual demographic subgroups.
While not providing answers as to why our videos perform as they do, the
data collected gives us a framework for understanding what their current
performance is today. These data, captured over time, will support our
quality improvement activities, allowing us to see how changes to our
delivery system or video content affect our performance metrics.
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