Phenotypic plasticity in reproductive behaviour can be a strong driver of individual fitness. For example, in species with high intra-sexual competition, changes in socio-sexual context can trigger quick adaptive plastic responses in males. In particular, a recent study in the vinegar fly (Drosophila melanogaster) shows that males respond adaptively to perception of female cues in a way that increases their reproductive success, but we ignore the underlying mechanisms of this phenomenon. Here, we aimed to fill this gap by investigating the short-term effects of female perception on male pre- and post-copulatory components of reproductive success: a) mating success, b) mating latency and duration, c) sperm competitiveness, and d) ejaculate effects on female receptivity and oviposition rate. We found that brief sexual perception increased mating duration, but had no effect on the main pre- or post-copulatory fitness proxies. These results tie up with previous findings to suggest that male adaptive responses to sexual perception are not due to a short-term advantage, but rather to fitness benefits that play out across the entire male lifespan.