ANALYZING SENTIMENTS TOWARDS E-LEVY POLICY IMPLEMENTATION IN GHANA USING
TWITTER DATA.
Abstract
Government policies face challenges whenever it is implemented or
proposed. The ordinary Ghanaian always feels the down side of government
policies. This paper ponders on the government of Ghana proposed
electronic levy on mobile money transactions which was announced in the
2022 budget on November 17, 2021. Using the concept of sentiment
analysis and Twitter data, we have carefully studied this government
policy from the perspective of the ordinary citizen. Aside from
conducting a non-bias examination, a full data analysis has also been
performed on the data to further expound the reasons associated with the
discontentment among people in the country. The results showed that data
on sentiments are enormous on social media (twitter) and it serves as
means for people to share their views. Our analysis depicted that phase
five recorded the highest number of data, thus, 18,423 data with
24.43%, 59.29%, and 16.28% been positive, neutral and negative
respectively. In our results, phase one recorded the least amount of
data with 8.93%, 89.29%, 1.78% been positive, neutral and negative
respectively in a total of 1,400. In the full data analysis on 38,771
tweets, 25.50%, 59.02%, and 15.48% were positive, neutral, and
negative respectively.