The idea of a multimedia, multi-dimensional, scholarly publication that defies the limitations of the 2-dimensional paper format is not new. The publication history of the first detection of gravitational waves by the LIGO collaboration is an example of how much this is needed in scientific publishing. The discovery was reported in a series of traditional articles\cite{Abbott_2016}\cite{Abbott_2016a} but with an associated and externally hosted supplemental Jupyter notebook \cite{losc-tutoriallosc_event_tutorialmaster}. The notebook allows readers to run and tweak the code, change parameters to alter the analysis, and, in its section dedicated to the signal processing of the gravitational waves into sound, it even allows readers to play the bloop of two black holes colliding. Yet, the notebook and the multimedia elements had to reside outside the article, why?