MERGERS & ACQUISITIONS IN THE ELEVATOR INDUSTRY: THE USE OF ICTs TO
AVOID INFORMATION ASYMMETRY
Abstract
Mergers and acquisitions operations continue to be one of the most
explored growth strategies in all markets, and this is indeed the case
in the elevator industry. The volume of investments grows year after
year. It is the fastest way to grow in international and domestic
markets, but the reality is that a high percentage of the operations
carried out do not meet the expectations of the investors once the
integration phase has been completed. There are several causes of
failures in mergers and acquisitions processes, such as lack of
commitment from the management, an unrealistic business plan, cultural
shock, etc. But the most common one, and the one with the highest risk
in an acquisition decision, is information asymmetry. During the
negotiation phase a large amount of data is collected, and subsequently
analyzed during the due diligence period, but it may not correspond to
the reality during the integration phase. In this article we will
propose how information asymmetry can be avoided through the application
of information and communication technologies (ICTs) via internet of
things (hereinafter IoT) devices in the elevator industry. This can also
be applied to other industries.